Microsoft 360 Price cut..
Posted: Mon Mar 10, 2008 5:43 pm
Microsoft has confirmed that it will drop the price of all three Xbox 360 SKUs in the UK and across Europe on Friday.
The estimated retail price (ERP) for its entry-level Arcade SKU has dipped to €199.99/£159.99 – a drop of €80/£50.
The mid-price console, Xbox 360 Pro, which includes a 20GB hard drive and one wireless controller, will have an ERP of €269.99/£199.99 – down from €349.99/£249.99.
And the 120GB Xbox 360 Elite, will be priced at €369.99/£259.99 – a saving of €80/£40.
“This is a real mass market entertainment proposition,” VP of Microsoft Microsoft Interactive Entertainment Europe told MCV. “Through this price point, we can reach and introduce a much broader array of consumers to hi-def gaming. With 17.7 million units worldwide installed base we’ve got a real level of momentum – and Europe is a critical geography in that.
The estimated retail price (ERP) for its entry-level Arcade SKU has dipped to €199.99/£159.99 – a drop of €80/£50.
The mid-price console, Xbox 360 Pro, which includes a 20GB hard drive and one wireless controller, will have an ERP of €269.99/£199.99 – down from €349.99/£249.99.
And the 120GB Xbox 360 Elite, will be priced at €369.99/£259.99 – a saving of €80/£40.
“This is a real mass market entertainment proposition,” VP of Microsoft Microsoft Interactive Entertainment Europe told MCV. “Through this price point, we can reach and introduce a much broader array of consumers to hi-def gaming. With 17.7 million units worldwide installed base we’ve got a real level of momentum – and Europe is a critical geography in that.