ONE FC inks partnership with media giant Yahoo!
24 September 2013 – Singapore: ONE Fighting Championship™ (ONE FC) announced today that it has teamed up with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes content surrounding ONE FC, Asia's largest Mixed Martial Arts (MMA) organization.
The South East Asia-wide partnership will see Yahoo hosting exclusive ONE FC editorial and video content on a dedicated MMA section on the Yahoo Sports website. Steady stream of ONE FC content like interviews with fighters, videos, match highlights including promotional trailers will be published with breaking news featured regularly on the webpage. The content will also be translated to several different languages and customized according to each region. The partnership significantly expands ONE FC’s digital reach, with access to Yahoo users in countries like Singapore, Indonesia, Malaysia, Philippines and Vietnam. For Yahoo, the partnership is another opportunity to deliver innovative and exclusive content experience to a passionate community of sports fans.
CEO of ONE Fighting Championship™ Victor Cui stated, “This partnership is a game changer that will redefine online content for Yahoo and ONE FC. This partnership is the first time Yahoo has formed a partnership with a mixed martial arts organization. ONE FC has a 90% market share in Asia while Yahoo is one of the most recognized digital brands in the world and this monumental partnership will elevate mixed martial arts content to another stratosphere.”
“Yahoo has always been dedicated to providing the best sports coverage and this partnership takes us to a whole new level,” said Alan Soon, Managing Editor of Yahoo! South East Asia. “Thanks to our partnership with One FC, we’ll be closer to the action. We'll have more exclusives and the best online experience for MMA fans in the region.”
For more updates on ONE Fighting Championship™, please visit www.onefc.com and follow on Twitter @ONEFCMMA and Facebook at www.facebook.com/ONEFCMMA.