Press Release: Monte Cox Named President, CEO Of M-1

[keithlewis]

FOR IMMEDIATE RELEASE:

Sibling Sports Announces New MMA Organization M-1 Global and Names Monte Cox President and CEO

NEW YORK - Sibling Entertainment Group Holdings, Inc. (OTC Bulletin Board: SIBE) ["Sibling Holdings"] announced Sibling Theatricals, Inc. ["Sibling Theatricals"], a wholly-owned subsidiary of Sibling Entertainment Group, Inc., together with Garlin Holdings Limited as Managing Members, have formed Sibling Sports, LLC (a Delaware limited liability company) for the purpose of creating M-1 Global, LLC (a New York limited liability company), a new mixed martial arts organization.

In addition, Monte Cox, a 13-year veteran of the mixed martial arts industry, was named President and CEO of M-1 Global.

Sibling Entertainment Group, Inc. is the company with which Sibling Holdings has previously signed an Agreement of Acquisition and Plan of Reorganization, the closing of which is currently pending. (See “Note to Editor” below for an explanation of Sibling Holdings relationship to Sibling Entertainment Group, Inc.).

“We are excited to announce the formation of Sibling Sports, LLC and our new mixed martial arts organization M-1 Global,” said Mitchell Maxwell, President and CEO of Sibling Holdings. “Mixed martial arts is the fastest growing sport in America. It is the boxing of the 21st century. We see our entry into sports entertainment as an integral part of our strategic plan to develop new and unique entertainment products worldwide.”

“We have pulled together a world-class group of people to lead our new organization. Our new management team has extensive mixed martial arts experience in Europe, Russia, Asia and the US. We have developed a strategic alliance with SFX Media & Events, one of the premiere sports marketing, event management, and athlete management companies in the world,” he said.

“We are thrilled to have a strategic alliance with M-1 Global and the outstanding team that Sibling Sports has put together,” said Dennis Spencer, executive vice president of SFX Media and Events.

“We are pleased to announce Monte Cox as our CEO. Monte has been recognized as one of the most influential persons in mixed martial arts in the world today. He is generally considered one of the world’s most successful fight managers, having produced a record seven world champions in the Ultimate Fighting Championship and built an impressive team of nearly 60 world-class competitors,” Maxwell said.

Cox said, “I have been involved in mixed martial arts for almost 13 years. While I have been offered many other positions over the years, this is the first one that I have accepted. I am elated to have the opportunity to work with Mitchell Maxwell and the great team of managers he has been able to assemble. We look forward to continuing to move mixed martial arts into the mainstream, not only here in the US, but worldwide.”

“We have developed an alliance with M-1 Mix Fight and we are honored to be working with Vadim Finkelchtein, Apy Echteld, and Joost Raimond. They have many years of experience managing fighters and staging events in Europe, Russia, and Asia. Rounding out our new management team are Bob Clark, currently serving as President of Sibling Theatricals, and Brian Patton, a CPA, and business manager for MMA legend Matt Hughes,” Cox said.