Strikeforce “Scores” TV Deal In Canada

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FOR IMMEDIATE RELEASE: September 11, 2008



Strikeforce “Scores” TV Deal In Canada

Live programming kicks off with Playboy Mansion extravaganza


SAN JOSE, Calif. —World championship mixed martial arts (MMA) federation, Strikeforce, has partnered with one of Canada’s top national sports television networks, The Score, to deliver live programming, beginning with the league’s star-studded affair at the world-famous Playboy Mansion.

The Score’s live telecast of “Strikeforce At The Mansion II” will begin at 10:30 pm ET on Saturday, September 20th. The Score will also carry weekly Strikeforce programming, which will premiere on Saturday, September 6th.

“We are excited about the opportunity to bring the Strikeforce MMA product to fans in Canada,” said Strikeforce Founder and CEO, Scott Coker. “The Score has a reputation for being an exceptional sports television platform and we are proud to join their family of programming.”

“The Score looks forward to bringing an awesome line up of Strikeforce MMA programming to viewers across the country and as we go from live broadcasting of our studio launch party on September 20th to “Strikeforce At The Mansion II,” we know we’ll be giving our fans a broadcast line-up they can’t resist,” said John Levy, Chairman and CEO, Score Media Inc.

Each episode in the weekly series will consist of Strikeforce bouts as well as fighter profiles and highlights.

About Strikeforce:

Strikeforce is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its “Shamrock vs. Gracie” event, the first sanctioned mixed martial arts fight card in California state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose’s HP Pavilion, played host to a sold-out, record crowd of 18,265. Since 1995, Strikeforce has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts series with “Shamrock vs. Gracie.” Since then, it has co-produced the first SHOWTIME PPV mixed martial arts event in history with its world championship “Shamrock vs. Baroni” card on June 22, 2007, followed by the first-ever mixed martial arts event at the world-famous Playboy Mansion on September 29, 2007.

About Score Media Inc.

Score Media Inc. (TSX: SCR) is a multimedia company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, The Score has now established itself as the trusted source for sports fans. Score Media’s main asset, The Score Television Network, is a national, specialty television service providing sports, news, information, highlights and live event programming in more than 6.4 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker. Growing from a team of 60 in 1997 to over 220 employees in 2008, Score Media Inc. is a respected and revolutionizing interactive media company.