MFC-HDNet extend partnership

[keithlewis]

The Maximum Fighting Championship will remain a frontrunner in showcasing
live mixed martial arts to a massive international audience with a new
six-event contract teamed with broadcast partner HDNet.

Since partnering with HDNet in 2008, nine MFC events have been featured live
on HDNet Fights, beginning with MFC 15: Rags to Riches and through to the
most recent MFC 25: Vindication. During the partnership, viewers from the
United States, Canada, and Mexico have tuned in live on HDNet to see the
Maximum Fighting Championship and its power-packed lineup of talented
fighters.

The newly signed deal, which runs through the end of 2011, includes the
fast-approaching MFC 26: Retribution to be held in Westman Place at the
Keystone Centre in Brandon, Manitoba, Canada, on Friday, Sept. 10.

"I am even more excited about this new agreement between the Maximum
Fighting Championship and HDNet than when we signed our initial
partnership," said MFC Owner/President Mark Pavelich, who personally
welcomed HDNet Owner and renowned entrepreneur Mark Cuban to the Maximum
Fighting Championship at MFC 17.

"We have learned so much since then thanks to our business relationship. We
have gone very far in improving our product and we are ready to take things
to the next level to become real players on the worldwide stage."

Viewers of the MFC on HDNet Fights have seen spectacular fights over the
past two years. In that span, champions have been crowned - Antonio McKee,
Emanuel Newton, Trevor Prangley, and Pat Healy - and numerous fighters have
become hot international commodities. Amongst the biggest names that have
stepped into the MFC ring are fighters such as Ryan Jimmo, Ryan Ford, Thales
Leites, Paul Daley, Benson Henderson, Pete Spratt, Bryan Baker, and John
Alessio.

MMA fans across North America have been fortunate enough to see many
heart-pounding fights during the MFC-HDNet partnership including the MFC's
2009 Fight of the Year between Mike Nickels and David Heath, and
highlight-reel finishes dished out by the likes of Dwayne Lewis, Bobby
Lashley, and Aron Lofton.

"This new long-term deal keeps Canada's No. 1 MMA promotion on 'Your Home of
MMA' - HDNet," said Andrew Simon, CEO of HDNet Fights.

"The MFC is a rarity in this business - exciting fights, big-name stars,
local legends, and sellout crowds. This year, the MFC plans to grow to new
heights and HDNet will be there to capture their great events live."

The Maximum Fighting Championship is the only Canadian-based mixed martial
arts organization airing on live television, and has drawn praise for its
impressive climb.

"I'm really impressed with how the MFC has gone from being a really solid
regional show to today where it is a real international player in the fight
business," said Kenny Rice, host of "Inside MMA" and HDNet Fights
commentator, this past December.

"The thing I've noticed and what has made the MFC stand out to me is the
real growth which we at HDNet Fights have not seen with a lot of other
shows. The MFC has become a very versatile organization. You see the
fighters who are from the home region and they are very good but you're also
seeing guys from Europe, guys from Brazil, from all over Canada and the
United States. And for that, the organization deserves a lot of credit.
Things are constantly improving."