Nintendo Sells More Than 1.5 Million Hardware Units

[BreakingBacks]

Nintendo Sells More Than 1.5 Million Hardware Units During Critical Thanksgiving Week

More than 2.5 Video Game Systems Sold Every Second during Week as Value-Minded Holiday Shoppers Look to Nintendo


Nintendo’s internal tracking numbers show that the company sold more than 1.5 million Wii™, Nintendo DS™ and Nintendo DSi™ video game systems combined in the United States during Thanksgiving Week. That works out to more than 150 Nintendo systems sold every minute continuously for the week – or more than 2.5 every second.

Nintendo estimates that during the week:

* more than 550,000 Wii home consoles sold, demonstrating that consumers nationwide have responded to the new suggested retail price of $199.99.
* more than 1 million Nintendo DS and Nintendo DSi portable systems sold. This number surpasses the all-time hand-held hardware sales record set by Game Boy™ Advance during Thanksgiving Week 2002.

“Holiday shoppers are finding value in our products’ prices, and through a game-play experience that is unique to Nintendo,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing.

Note that the internal Nintendo of America numbers referenced in this release represent sales from Sunday, Nov. 22, through Saturday, Nov. 28.


For more information about Nintendo games and systems, visit http://www.nintendo.com.


About Nintendo:

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™ and Nintendo DSi™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.2 billion video games and more than 535 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at http://www.nintendo.com.