CBS ELITEXC SAT NIGHT FIGHTS" PACKS RATINGS PUNCH

[NWOWolfpack]

October 7, 2008


"CBS ELITEXC SATURDAY NIGHT FIGHTS" PACKS RATINGS PUNCH"

SATURDAY'S #1 PROGRAM ON BOTH BROADCAST AND CABLE IN ADULTS 18-34, MEN 18-34 AND MEN 18-49

MMA Event Tops All Entertainment and Sports Programming – Including College Football and Major League Baseball Playoffs – in Key Young Male Demos

The Third "CBS EliteXC Saturday Night Fights" Event Posts Huge Increases Over its Prior Edition in Viewers and All Key Demographics

The third CBS ELITEXC SATURDAY NIGHT FIGHTS mixed martial arts event was Saturday's #1 program on both broadcast and cable in adults 18-34, men 18-34 and men 18-49 (tie), according to Nielsen live plus same day ratings for Oct. 4.

For the night, the prime time mixed martial arts event placed first in adults 18-34, men 18-34 and men 18-49 (tie) against such other sporting events as the Major League Baseball playoffs (cable), college football (cable and broadcast) and a competing mixed martial arts cable telecast.

CBS ELITEXC SATURDAY NIGHT FIGHTS (S) (9:00-11:20PM) posted a 2.7/05 with 4.56m viewers, 2.7/10 in men 18-34, 2.7/08 in men 18-49, 2.9/08 in men 25-54, 2.0/07 in adults 18-34, 2.0/06 in adults 18-49 and 2.1/06 in adults 25-54.

Compared to the last CBS ELITEXC SATURDAY NIGHT FIGHTS (July 26, 2008), CBS was up +59% in households (from 1.7/04), +75% in adults 25-54 (from 1.2/04), +100% in adults 18-49 (from 1.0/04), +150% in adults 18-34 (from 0.8/04), +93% in men 25-54 (from 1.5/05), +108% in men 18-49 (from 1.3/05), +170% in men 18-34 (from 1.0/05) and added +1.99m viewers (from 2.57m, +77%).