UFC & MusclePharm Announce Multi-Year Deal

[keithlewis]

UFC AND MUSCLEPHARM ANNOUNCE MULTI-YEAR SPONSORSHIP AGREEMENT

MusclePharm to Serve as Exclusive Nutritional Supplement Supplier of Ultimate Fighting Championship® in U.S. and Canada



The Ultimate Fighting Championship announced today that MusclePharm will serve as the official nutritional supplement supplier of the UFC in the U.S. and Canada. The Denver-based company, which also sponsors Major League Baseball’s Cincinnati Reds and NFL superstar Michael Vick among other notable athletes, will be featured in a variety of UFC programming elements ranging from national television broadcasts to Pay-Per-Views. In addition, MusclePharm will be featured prominently across UFC’s digital platforms and in the hallowed Octagon. Various retail promotions around major UFC events are also planned.

MusclePharm has sponsored numerous UFC athletes in recent months, including UFC 135 headliner Quinton “Rampage” Jackson. The 33-year-old Jackson, who will challenge light heavyweight champion Jon Jones on Sept. 24 at Pepsi Center in Denver live on Pay-Per-View, has been training for the bout at MusclePharm’s 35,000 square foot Sports Science Center in Colorado. It’s this type of commitment to the sport of mixed martial arts and its athletes that made MusclePharm an ideal sponsor for UFC.

“We’re excited to have MusclePharm as the official nutritional supplement supplier of the UFC,” UFC President Dana White said. “The team at MusclePharm is committed to helping grow the sport of mixed martial arts. Having them on board as a sponsor of UFC is great for our fans and athletes.”

“I am proud to announce that MusclePharm is now the Official Nutritional Supplement provider of the UFC,” said Jeremy DeLuca, MusclePharm President. “This strategic partnership with the prestigious UFC organization is the ideal platform and opportunity for both MusclePharm and UFC athletes, as our company offers a full line of cutting-edge products line that fuels athletes both safely and effectively. We are thrilled about this opportunity and I would like to personally thank the entire UFC family for their enthusiasm and continued commitment to our brand.”

For more information, or current UFC fight news, visit UFC.com.



About Ultimate Fighting Championship

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over 12 UFC live Pay-Per-View events annually around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. Beginning November 12, 2011 FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter, UFC’s signature weekly reality TV show debuts on FX. Globally, UFC programming is broadcast in over 132 countries and territories, reaching 597 million homes worldwide, in 21 different languages.

UFC also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 300,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with over 1.6 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.


Ancillary businesses include best-selling DVDs, a bimonthly magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym, UFC Fight Club affinity program, UFC Fan Expo festivals, branded apparel, trading cards, and articulated action figures.



About MusclePharm

Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of NSF and Informed Choice approved nutritional supplements that are free of banned substances. Based on years of research at the MusclePharm Sports Science Center, the products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field

tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and

available in over 5,000 U.S. retail outlets, including GNC and VitaminShoppe, and Vitamin World. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.